Friday, 29 July 2016

What’s in a name? What name?

There is no name above the Out Of Favour shop. There never has been, even when it was the only shop TBE (The Boss Erratic) had. Consequently, most people never knew what the shop was called, which is good because it’s not called that anymore.

Photo: Pixabay
Now that the second shop, (The New Favourite Shop), has opened, the new name of the New Favourite shop is the old name of the Out Of Favour shop. The Out of Favour Shop is now called something different entirely. But nobody knows any of this because the New Favourite shop doesn’t have a name above it either.

When new customers innocently ask what the Out of Favour shop is called, and how long it has been around, I try to explain, as clearly as I can, that the name it had to begin with, which nobody knew, is not the name it has now, which nobody knows. The original, non-known name is now the name of the second shop, but nobody knows this, because nobody knows the name of the second shop, and even if they did, they wouldn’t know it was the original name of the first shop because nobody knew what that was in the first place.

The customer then usually stares silently at me for a few seconds, clearly regretting that they asked, before wandering off and burying their head in a rail of clothes. I doubt if they’re any the wiser. I know I’m not.

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